Project Showcase - Topshop Crystal

London based design studio NEON has unveiled its latest collaboration with high-street retailer Topshop. The project, entitled “Crystal” marks the third year in succession that NEON have completed the flagship stores Christmas window. This year’s offering marks a particular innovation in the way it employs sound, light and sculpture to stop the passers-by on Oxford Street in their tracks.

About the Project

The project is a large pulsating crystal-like form that is designed to appear like it is in constant motion, bursting from a shattered mirror floor on which the mannequins sit. This dramatic effect is achieved using 130 acrylic light filled spikes which have been mounted on a protruding base frame and fixed using brackets rotated to different angles to give the installation a naturalistic appearance. 4 types of cladding - iridescent, white, frosted and mirror are distributed in patches across the crystal form to further emphasise the natural appearance of the piece.

From a technical standpoint the project is particularly complex. As well as the utilisation of sound which is pumped onto the street using 8 window mounted speakers, the installation outputs over 400,000 lumens of light, equivalent to over 500x 60 watt incandescent bulbs. This was achieved by using an ultra-bright 1.3m LED strip which is mounted to the inside of each of the 130 crystals. These are controlled through a DMX control system originally developed for theatre productions.

The heart of the system is a MacBook Pro running Vezér, a timeline and control application that allowed control of the brightness of every light in synchronisation with a bespoke sound track which was created specifically for the window.

The project will be on display at Tophop’s Oxford Circus store until the 3rd of January 2016.

Technical Consultant: Tom Lynch Sound Consultant: Viliina Koivisto Fabrication: Caesarcraft Photography: Jamie Smithers

About NEON

NEON is an emerging London based design practice directed by Mark Nixon that seeks to explore new territories between Architecture, Design and Art. Experienced at working at a wide range of scales, from small graphic pieces to large buildings, for NEON design is always a process of invention and discovery that grows from the client, the brief and the social, economic and technological environment. The result is a portfolio of work that is often surprising but always exiting, imaginative and original.